Companies that want to attract talent and retain employees must now have a strong employer brand. A company with a strong employer reputation increases its visibility, enhances its attractiveness in the marketplace and stimulates employee engagement and loyalty. More details.
It’s a fact: the war for talent is raging and the competition to attract it is tougher than ever. Today, companies must organize themselves to recruit the best possible candidates. Attractive salaries, fringe benefits, advanced training, telecommuting… Companies are not skimping on the means. But one of the most important criteria in the choice of a candidate is often the company’s reputation as an employer. Companies must now display a strong employer brand to stand out from the competition.
Employer branding helps companies attract quality candidates more easily. A company that has a good reputation as an employer has an advantage over its rivals. Talent is more likely to apply to a company that is known for its good management and human resources practices.
Also, a strong employer brand can raise a company’s profile in the job market. Indeed, the most attractive companies communicate on social networks and recruitment platforms to attract a large number of potential candidates. This strategy also allows them to benefit from a better online referencing (SEO), and therefore to appear at the top of Google pages. As a result, their reputation is strengthened.
While it helps attract talent, employer branding also helps retain employees. Employees are more likely to stay with a company that has a good reputation. By focusing on a strong corporate culture, caring management and career development opportunities, companies logically strengthen employee loyalty.
Finally, a strong employer brand enhances employee engagement. Employees who feel good about their company are more likely to do a good job. They may also take on assignments that go beyond their contract. The company thus reinforces its productivity and its quality of work, while reducing the rate of absenteeism. Companies have everything to gain by cultivating a positive image as an employer.
