The institutional image of companies is much more than just a logo or a color palette. It encompasses the entirety of perceptions, values, and reputation that shape how the public perceives them. A strong brand image also encompasses the interactions, messages, and actions of companies. This is why companies have strategic and economic advantages in developing their institutional image.
In the modern media landscape, advertising is essential for businesses that want to reach their target audience effectively. While new advertising platforms have emerged in recent years, television advertising remains an extremely powerful and impactful channel for businesses. This article highlights the undeniable advantages of television advertising and explains why it continues to be a strategic investment for companies.
In an increasingly digitalized world, events still hold a crucial place in the communication strategy of businesses. Event organizers provide a unique opportunity to create memorable experiences for clients, partners, and employees, thereby enhancing the company's brand image and fostering interpersonal relationships. In this article, we explore the importance of events in a company's communication and the advantages they can offer.
In the digital age, companies face a significant challenge: how to establish and maintain a strong relationship with their online community? This is where community management comes in. Community management is a discipline that involves managing, animating, and rallying a community of users on social platforms and online spaces. In this article, we will explore the importance of community management and how it contributes to strengthening the bonds between companies and their online community.
In the world of marketing and communication, goodies - personalized promotional items - occupy a special place. Often distributed at professional events, trade shows and fairs, or even offered to loyal customers, goodies offer numerous advantages for companies and recipients alike. In this article, we'll explore the benefits of goodies and why they remain an effective tool for promoting a brand.
In this digital age, influencers play an essential role in promoting brands and products. Indeed, they have the power to reach millions of people on social networks and can influence opinions and behaviors. Working with an influencer can offer many benefits to your company, whether it is to increase awareness, boost sales or improve your brand image.
In the digital age, all companies must take care of their online presence. There is a powerful lever for this: the blog. This tool allows you to reinforce your visibility on the web and reach new customers. By offering a regular and relevant space for expression, a company blog allows to establish a relationship of trust with potential customers, while standing out from the competition. More details.
Benchmarking is a common practice in the business world, which consists of comparing the performance of a company or a product to that of its competitors. This helps identify areas where a company can improve and determine best practices to follow. To do optimal benchmarking, here are the steps to follow: