Mount Fuji, one of Japan’s most iconic landmarks and a UNESCO World Heritage site, has long been a top destination for travelers. However, increasing overcrowding and environmental concerns have led local authorities to implement stricter regulations ahead of the 2025 climbing season, which runs from July to September.
To manage the surge in visitors and protect the mountain’s ecosystem, climbers will now be required to pay a 4,000 yen ($27) fee and book their slots online before ascending. Daily visitor numbers will also be capped at 4,000, aiming to reduce congestion and prevent excessive waste accumulation.
The fee, which doubles the previous year’s charge, marks a shift from the earlier optional donation system. “By implementing comprehensive safety measures, we aim to preserve Mount Fuji for future generations,” said Koutaro Nagasaki, governor of Yamanashi Prefecture.
Safety and Regulation Measures
Apart from the entrance fee, authorities are taking additional steps to enhance climber safety. Many hikers have been found ill-prepared for the journey, with some attempting the trek in sandals or without sufficient supplies. To address this, Shizuoka Prefecture, home to three of Mount Fuji’s four main trails, is introducing a mandatory safety class. Before beginning their climb, visitors must attend a briefing and pass a short test to ensure they understand hiking guidelines and mountain etiquette.
Additionally, access to the mountain will be restricted from 2 p.m. to 3 a.m. for those not staying in designated mountain huts. These huts provide overnight shelter, encouraging climbers to rest instead of attempting risky overnight ascents.
Japan’s Battle Against Overtourism
Mount Fuji is not the only destination in Japan struggling with the effects of mass tourism. In recent years, several attractions have implemented crowd control measures to balance visitor experiences with conservation efforts.
For example, Hiroshima’s famous Itsukushima Shrine, known for its “floating” torii gate, began charging entry fees in 2023 to manage visitor numbers. In Hokkaido, the picturesque hot spring town of Otaru has even deployed security personnel to handle large tourist crowds, particularly during the winter season.
A Global Issue
Japan’s efforts mirror similar challenges faced by destinations worldwide. From European cities restricting Airbnb rentals to national parks requiring permits for entry, governments are seeking ways to mitigate the negative impacts of overtourism.
Beyond overcrowding, recent incidents highlight the issue of tourist misbehavior. In March, an American traveler sparked controversy after attempting to snatch a baby wombat from its mother, while another individual was caught trying to smuggle a live turtle through airport security. Meanwhile, a viral video from China showed diners engaging in unsanitary behavior at a restaurant, forcing the establishment to issue refunds.
With such incidents becoming more frequent, many destinations, including Japan, are tightening their regulations to ensure sustainable tourism and preserve their cultural and natural heritage for future generations.
