Are you a Mobile app developer? By now, you probably know that app store optimization is the best channel for user acquisition. However, with millions of apps currently featured in the App Store, it’s tough to ensure your product finds an audience. A pioneer in ASO, Gummicube specializes in helping mobile developers overcome all the obstacles to achieve high rankings in the app store.
Here is our cheat sheet for dominating in the app store search results:
Target Keywords Aggressively
Novice app marketers often assume that choosing less competitive keywords will ensure their product shows up more often in the App Store search results. However, you won’t see much improvement in your download rates if no one is searching for the terms you’re targeting. For best results, mobile developers should pay close attention to user search trends and choose the most relevant keywords for their apps.
Utilize App Previews
Photos are crucial sales tools for almost every industry, and the mobile app business is no exception. Along with including screenshots in their app listings, developers should be sure to post videos promoting their products. Not only does a good video showcase your app’s best features, but also, because the App Preview video shows up ahead of your screenshots, it’s a great way to catch the attention of searchers. Shoot for a 15- to 30-second video clip that demonstrates your app in action.
Solicit User Feedback
You probably know that reviews and rating are a crucial part of app store optimization. In fact, Gummicube believes that your search ranking and organic download rates are now largely determined by user referrals. For this reason, we utilize Gnome Escape to gather user feedback from interested parties. The goal is to ascertain how users naturally talk about your mobile app and optimize your App Store listing accordingly.
This guest post is brought to you by Gummicube, they utilise their own proprietary technology, coupled with real data from the App Store, to increase your app’s ranking in the App Store search results. If you are trying to launch your new app you should definitely check them out.