Super Bowl ads are expensive. Really really expensive. On average, a 30 second slot goes for about 4 million dollars. Bizzvenue recently took a closer look at the numbers and compared Super Bowl ads to popular youtube ads and promotions such as the mighty popular Gymkhana series.
We found that on average, with a Super Bowl ad, your CPM rate—cost-per-mille (thousand viewers) is about $35 for 1000 views. The Ken Block Gymkhana series managed to score a far more attractive $14 for 1000 views. Of course the sharp readers will be quick to notice that these rates don’t take into account the ads length.
With Super Bowl commercials you are usually paying $35 dollars in order to get 1000 viewers to watch 30 seconds of content. In the Gymkhana series you are paying a fraction of that for a video that is well over 5 minutes long!
None of this really matters though as Super Bowl ads are here to stay. So lets look over our list of the Top 10 Super Bowl commercials of all time!
1. Terry Tate Office Linebacker
How can you liven up the mundane office drudge? Use ridicules violence of course. This isn’t your typical corporate office. In this epic Super Bowl commercial for Reebok starring Lester Speight as Terry Tate, you will enjoy a linebacker who viciously attacks colleagues when they mess up. Imagine bring flattened because you poured the last cup of coffee and didn’t make a fresh pot.
2. Volkswagen – The Force
It’s safe to assume that just about every living person has heard of star wars and will instantly recognise its theme song. This ad opens with a white hallway, Darth Vader and the star wars song. The ad then moves right into the main idea – the force. The kid wants to be a Jedi himself and tries to control objects thought the house. At last he is successful when it comes to the families VW. With over 61 million YouTube views this ad is a major hit!
3. Jaguar – British Villains ‘Rendezvous’
What’s this ad all about? Well, for starters we have Loki (From the Avengers) sipping a cup of tea from a chopper. That in itself is epic. Add in lots of British accents. Stunning nighttime scenery of London and the growl of the mighty F type. Honestly this has got to be one of the coolest ever. It really makes you want to put down a downpayment on a Jag.
4. Kia Matrix Super Bowl Commercial
When you think of Kia, what’s the first thing that comes into your mind? Cheap? Korean? Not exactly the message Kia is aiming for. This ad attempts to change all that, and what could be a better way of bringing up peoples perception of reality than by using the Matrix!? The ad uses Morpheus and the classic blue pill red pill scene. The production quality in this ad is off the scale. Check it out!
5.Budweiser Super Bowl Commercial – “Puppy Love”
It seems that most recent Budweiser ads don’t really have much to do beer. Rather, they focus on being cute and try to punch their way into our hearts. This ad manages to achieve just that. The commercial uses all the classic cute tricks. We have labrador puppies, horses and ‘Let her go’ by Passenger. It all comes together beautifully and watching the ad really gives you a great warm feeling all over, and serious thoughts about adopting an adorable puppy. Mission accomplished.
6. Acura NSX Transactions
Jay Leno, Jerry Seinfeld and the soup nazi, how can you go wrong? Jerry is trying to get his hands on the First NSX. Unfortunately the number one guy on the list isn’t willing to give up his spot. The short commercial has all the best Seinfeld references and it all comes together to make a great ad.
7. Chrysler Eminem – Imported From Detroit
Back in 2011 Chrysler was in pretty though shape. This ad is very clever as in instead of trying to ignore the difficulties that the company has endured over the years, this ad exploits the difficulties the company has suffered and builds upon them. We have great scenes, an Eminem soundtrack and Eminem himself! A brave ad that has definitely paid off. I’m still not dreaming of Chrysler ownership but it’s a step in the right direction.
8. Bud Light Swear Jar
This hilarious ad is about the classic office swear jar. Only the proceeds that are collected are going towards a supply of Bud Light for the office. This therefore causes the swear jar concept to backfire. Instead of reducing the office swearing, the new jar increases the office swearing to a historical level. This ad will have you on the floor.
9. Get Happy Volkswagen
This is probably the all time favourite for most of the Bizzvenue team. The execution and detail in this ad are exceptional. You have the typical depressing boring office only for one employee to have quite a different view on life. We quickly understand that it’s all down to his beetle, and the happiness is contagious.
10. Pepsi Max – I’m Good
Horrendous pain. That’s the main theme in this ad. Bowling balls are being dropped on peoples heads yet they are “all good”. The ad cleverly shows all this brutal torture only to close with a clever line. “Men can take anything apart from the taste of diet cola”. Luckily Pepsi is here to help. Clever stuff.
