Consumer behavior has changed dramatically, in order to adapt to the technologies of the digital age. A few years ago people were shopping through real-life stores, but now a large number of them prefer to shop online from sites like Amazon, and with a single click anything can be bought without leaving the house.
As more people use the Internet to find companies, it is essential that companies that want to grow their business take care of being online and creating their own website. Clients now expect that any company will have a website that is easy to access and includes information specific to the company’s business. Having a website for the company helps it to gain customer trust, and it also contributes to promoting the company, and then increasing customers.
Consumer behavior depends to a large extent on what other people say about the company. Even if the company has a five-star rating on other popular sites, customers expect the company to have a website, through which they can learn more information about the brand. So not only is it important to create a company website, but it is also necessary to include testimonials of other customers. This is a very good way to convince potential buyers and provide social proof.
While it is difficult to control what people say about the company, it is possible to leave a positive image of the brand in consumers’ minds, by writing the brand story on the website. The website helps spread the company’s message, vision, and mission more effectively than print ads and emails. According to the “SEOTribunal” company, 5.6 billion searches are conducted per day, and 63 thousand searches are conducted per second on the “Google” site. If the potential customer does not find the company’s site during his search, he is likely to go to the competing companies.