Tim Cook 3
Why Apple Won’t Make iPhones in the U.S.
Back in 2011, then-President Barack Obama asked Apple’s Steve Jobs what it would take to bring iPhone production back to the United States. More than a decade later, this question has resurfaced under former President Donald Trump, who has demanded that Apple manufacture iPhones domestically or face steep tariffs of up to 25%. Trump’s stance […]
Filling Big Shoes: 5 Leadership Lessons from Tim Cook
In October 2011 Steve Jobs, the glorified CEO and co-founder of Apple, passed away. With his passing, came a new type of leadership to Apple, one that has become something different, and dare we say: better than what existed in the pre-Cook years (we won’t go that far yet)? Any time someone has to step […]
MacBook 2015: What got Tim Cook Nodding at his Technicians?
You have probably heard it all. Apple just unleashed the new 12 inch 2015 MacBook and everyone is wondering: Is this for real? One input? USB type-C? Where am I supposed to charge my many devices? Whilst Apple’s move might not feel intuitive at first glance, it might actually be as Neil Armstrong once said: […]
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