Social Media 10
Former X Exec Challenges Musk’s ‘Social Media Is the New Media’ Claim
Former X communications chief Dave Heinzinger is pushing back against Elon Musk’s repeated claim that traditional journalism is obsolete, warning that social media can amplify misinformation rather than replace credible reporting. Since acquiring Twitter in 2022 and rebranding it as X, Musk has encouraged users to become “citizen journalists,” declaring, “You are the media now.” […]
Facebook’s Job Ads Algorithm Ruled Discriminatory by European Rights Body
A European human rights body has ruled that Facebook job ads exhibit gender bias, marking a significant step toward holding tech giants accountable for discriminatory algorithms. The Netherlands Institute for Human Rights determined that Facebook’s system disproportionately displays job opportunities based on gender, reinforcing stereotypes rather than promoting equal access to employment. The ruling, issued […]
How to Measure Social Media Success for Your Business
As a small business owner, you may be reluctant to invest in social media marketing campaigns solely because you aren’t sure how you to measure social media ROI. There are so many different ways you could measure your social media marketing success to really figure out which platforms are working for your brand. By following […]
5 Facebook Marketing Mistakes You Want to Avoid
Nowadays, just about every business has a Facebook page. Be it giant corporations like Apple and Amazon or small businesses such as your local coffee shop. Each business will have a slightly different social media strategy depending on its size. In this article will focus on the common mistakes that the typical small businesses makes on […]
How to Use Social Media to Create a Memorable Customer Experience
Social Media is constantly being raved for its ability to help startups increase sales and we can all agree that it has definitely helped all brands reach more people and thus making marketing strategies more effective. Let’s be clear – it is not just for startups. Social media platforms are a great way to spread […]
5 Key Social Media Techniques for Online Entrepreneurs
Social media is a growing green monster that seemed to crawl out of the ocean to save us after the market left us sad, cold, and in danger. It’s probably not exactly like that, but social media has done its part to offer a new field of jobs and businesses fledging opportunities left and right […]
Time to Make Public Relations Everyone’s Job
Does your company have a public relations department? Actually, that’s a trick question. Due to the epic rise of social media’s incredible reach and popularity, every company has the potential to hold its own PR department comprised of its employees. However there remains one question: is your company being deliberate in how its employees digitally engage? […]
Stop Pretending to Understand Net Neutrality
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