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Psychology 2

 

How to Use the Halo Effect in Marketing

When I read the book “Thinking Fast and Slow”, I was astonished by many of the ideas and realities that Daniel Kahneman delivered to our brains to devour. One of the theories mentioned in the book is known as the “Halo Effect”. We business folks need to grasp the concept of using the Halo Effect in marketing […]

7 years ago More
 

10 Experiments that Decode Our Behaviour

10 experiments that narrate our behaviour. From the effects of gender change in a recently born to the importance of having one quality if you want to be positively viewed.

10 years ago More
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