Companies 9
Companies need to develop their institutional image.
The institutional image of companies is much more than just a logo or a color palette. It encompasses the entirety of perceptions, values, and reputation that shape how the public perceives them. A strong brand image also encompasses the interactions, messages, and actions of companies. This is why companies have strategic and economic advantages in developing their institutional image.
The importance of events in a company’s communication
In an increasingly digitalized world, events still hold a crucial place in the communication strategy of businesses. Event organizers provide a unique opportunity to create memorable experiences for clients, partners, and employees, thereby enhancing the company's brand image and fostering interpersonal relationships. In this article, we explore the importance of events in a company's communication and the advantages they can offer.
What are the advantages of working in an open space?
Nowadays, more and more companies are opting for an open space work environment. This configuration has many benefits that can benefit both employees and the company itself.
Advertising allows companies to increase their sales
Advertising is a crucial marketing tool for businesses. This communication strategy enables a company to enhance its visibility by presenting its products and services to a wide audience. Advertising also helps to boost sales. That's why companies must rely on advertising campaigns to increase their revenue.
What are the benefits of a strong employer brand for companies?
Companies that want to attract talent and retain employees must now have a strong employer brand. A company with a strong employer reputation increases its visibility, enhances its attractiveness in the marketplace and stimulates employee engagement and loyalty. More details.
What do you know about GAFA?
In the digital era, the companies that used to be the greatest are no longer leaders. Today, the Gang of four are maintaignig the economic sector and this after proving that they deserve. But, Do they have a fair balance of duties compared to other international companies? GAFA, Known as the Big Four tech companies, it […]
Respect in the workplace
Often, bosses think that pressure on employees will increase their performance, but what actually happens is that it increases fatigue. Researches has shown that high levels of fatigue are associated with a number of costs borne by employers and employees alike. Fatigue leads to higher healthcare costs for the company. A study found that health care expenses […]
When companies go bankrupt
Many people wonder why some companies declare bankruptcy and the answer is that there are many reasons why.The company declares bankruptcy because of the loss of a lot of money in the stock exchange, for example, or the reasons for not following security and safety in the retention of goods, or there is a dispute, […]
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