Given the global events, it is noticeable that in its dying days, the traditional marketing faltered
while the digital is taking place. About three out of four people prefer to learn about products through
content rather than traditional ads, and for every 10 people, six of them said that watching a video on
Facebook influenced their purchase decision in the last 30 days.
Traditional ads, such as radio ads, have declined very significantly, while the digital marketing continues to
grow. However, many households say they check the direct mail ads they receive, and more many other
people say they trust print marketing material more than any other type, so we return to square one: will
digital marketing replace traditional marketing?
The answer to this question is not necessarily a one-size-fits-all answer. Indeed, it depends on the
target to which the message must be proposed. In other words, the primary difference between digital and
traditional marketing is the channels through which potential customers encounter the marketing
message. Ultimately, both types of marketing have benefits and difficulties, and the key is to understand
the specific marketing needs, taking into account the budget and understanding the target audience.
However, digital marketing still be the most appropriate method of marketing, according to many
experts.This is because it provides statistics and identifies the target people, in contrast to traditional
marketing that lacks measurement. Digital marketing is, in essence, known as using digital channels, such
as social media, websites, and e-mail, to communicate with an audience, and this can be to raise
awareness or generate leads.
