Back in 2014 we had a hunch. The hunch was that Breezometer would be one of the many Israeli startups to watch in 2015. Luckily, we were right.
For those that are not familiar with Breezometer, here’s the low-down:
The company maps air quality in real time and provides street resolution air quality data together with personalized tailor made health solutions for kids, health sensitives, athletes, adults and more through the use of big data. The analytics gathered from thousands of sources, together with unique algorithms, enable the app to then display the level of air quality – at the street level.
In new estimates released in 2014, the WHO reported that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure. Those numbers are more than double of what was recorded in previous estimates and confirms that air pollution is a real, current threat to society – it’s the world’s largest environmental health risk. In a statement we received from Breezometer CMO Ziv Lautman, we understand that they are focused on making air quality data accessible, actionable, personal and intuitive – like weather – to create a much healthier world.
2015 has started off strong, and it appears that this is just the beginning. Later on this year the company plans on opening their first US office in San Francisco and will also be releasing the data as an API. The goal is to create innovative and helpful features in various industries: from connected cars, fitness, wearables to smart cities and more. In addition to the new office and the API, the iOS launch is coming sooner rather than later. Also, a future update will have a new feature that’ll enable users to easily browse historical air pollution for real estate purpose.
As much as we love what we are seeing from them, are we alone in seeing the potential?
Ringing in the Achievements
BreezoMeter on Google Play:
Recently the app was featured on Google Play both in recommended apps and in the “Health & Fitness” category of the app store. How did this happen? First of all, it goes with out saying that the product is very unique and has definite health benefits. The feature that enables each user to receive personalized tailor made solutions based on whether it’s for kids, health sensitives, athletes, adults and more, on how to minimize the exposure to air pollution is a game changer.
We all know though, that having a great product isn’t enough. What Breezometer does “great” is making sure that they interact with the majority of those that offer feedback. It’s an obvious win move for the company that always looks good when potential installers are scrolling through the app store.
Won the GEC Startup Battlefield:
Breezometer CMO Ziv Lautman told us:
GEC Battlefield was really special, I had never seen anything like that before. At first we had 3 minutes to pitch, each time the audience clapped their hands, and with the use of ClapoMeter they decided who would pass to the next round. The 2nd round was insane. Each company had to rap! Yep I was improvising on stage by the theme of “the fresh prince of Bel Air”. In the 3rd pitch each company had 30 sec. to pitch to an 80 year old women, and if she understood what you’re company was doing – you’d pass! The last round was pitching in Chinese… you really don’t want to know. The atmosphere was great, hundreds of people in the crowd. A real show. I guess that’s the Italian style, and of course we won 1st place
As much as it sounds cliche, if we can do one thing better in 2015, we owe it to ourselves to choose to breathe better air. Next time you are contemplating two destinations or more for your daily actives or vacation take a look at the air before making the final call.