Advertising is the gateway to identify the company’s products and services. Many commercial companies remain marginalized and not aware of them because they are unable to identify their products through advertising. Advertising provides a window to be seen by the buyer or consumer and recognizes all new products and services.
Advertising has a great importance in the marketing process :
- Enhances the company’s presence in the market and does not make it marginalized unknown.
- Advertising is a promotional means that enrich a large group of the public, because most of people have a TV in their home,
- read newspapers and browse websites.
- Advertising prevents companies from imitating products.
- Advertising explains the advantages of the goods and services provided by the company
- It serves as a portal that allows the public to learn about the company’s services and products
- It also helps to build awareness and show the brand
- Helps to reach a wide audience
- Helps to build trust between the company and the costumes, and allows control of the content everywhere and at anytime
What are the forms of advertising?
- First, print ads : print advertising is one of the oldest forms of advertising, including newspaper advertisements and magazines.
- Second, lysing announcements : are the ads that are broadcast on the radio stations.
- Third, visual and audio advertising : are the ads provided on television screens.