One of the most efficient ways to grow a startup in terms of the number of users or potential users that’ll join your social media circles is by creating awesome content and then distributing it to the masses without too much of a struggle. Business blogging is essential: it drives traffic to your website, turns traffic into leads, creates authority, improves SEO, and more – depending on how creative you are. The following is a list of blogs that we read on a weekly basis – if not on a daily basis – in order to make sure that we are creating and delivering content in a straight forward manner. They are ideal for anyone looking to strengthen a business blog – no matter the niche.
Buffer Blog
This is the blog that you need to be reading if you want your content to catch on in the various social media networks, specifically Facebook and Twitter. Writing content or creating any other type of digital media won’t help a startup, if the content does not catch on in social media circles.
You’ve got to read: 6 Foolproof Methods for Creating the Top Content on Any Topic
Sprout Social
A fantastic blog that we like to read to help us understand how to be better at producing better content for readers. Finding what to write about is just one part of the equation. The SproutSocial tips we gain from the posts enable us to be better at solving the solution (or so we’d like to think).
You’ve got to read: 7 Steps in Creating a Winning Social Media Marketing Strategy
Copyblogger
Marketing is no longer just about taking the product and putting it in front of the user. Today it is a bit more complex, with most markets saturated with more than one option, so marketing, as usual, plays a defining role. The team at Copyblogger makes sure that if you take in all of their content, that you’ll be able to create a bit more meaning for your current and future community.
You’ve got to read: Digital Business, Authenticity, and the Freedom of Being Yourself
Copyhackers
Written content is probably the base of your content and probably the most common form on your site. Copyhackers is your online source for a better education on content creation, from “about” pages, being a copywriter, and even tips for naming your next product.
You’ve got to read: How Long Should Your Pages Be?
Conversion XL
You don’t write blog posts just for readers to enjoy the content. At the end there is a business goal that stands behind each post, and your blog as a whole, with the majority seeking more leads. This useful blog is everything you could hope for when trying to find way to increase the conversion rates on your blog.
You’ve got to read: 5 Uncomfortable A/B Testing Questions
Vero
Going back to the last point we made, conversions are a big part of blogging: we are all constantly trying to use blog posts to increase the reach of our social media communities or the size of our subscription lists. As long as you’re sending emails, you’ll have to find yourself reading this blog on weekly basis.
You’ve got to read: How To Write and Send Super Effective Re-Engagement Emails
Kissmetrics
An excellent blog with a bit of something for everyone on your marketing team – from the scientific side to the creative side. Whats more is that the blog goes beyond marketing tips and tricks and also delves into the realm of management and productivity – which are always positive points that we can improve upon.
You’ve got to read: Turning User Feedback Into Growth
Hubspot
Hubspot offers a great solution for marketers, and in addition they’ve got a highly successful blog that covers topics from business relationships, smart social media marketing, better writing practices, blog post titles, converting readers into leads, infographics, and all other types of rich digital media.
You’ve got to read: 8 Mistakes Brands Make With Instagram
Each blog adds a little something else for those in the marketing realm. If you are not reading the majority of them, then the time to tune into them is now. What’s a fun way to do it? Split the reading among your team members and then over your daily coffee, or at the end of the morning meeting, go over the new posts and see how to integrate the lessons properly.
