What is stopping you from marketing your startup just like the biggest business players such as Apple or Nike? If you think that a lack of funds is your biggest hurdle then you are quite mistaken. Let’s today focus on a few potential branding and marketing strategies that could change the face of your business for the better. There is no doubt that money plays a part, and we are not about to come out and say that you can bootleg your way to Uber and Air BnB sized growth. However, with the rise of social media and its features that allow marketers exponential reach, the biggest hurdle is actually your creativity.
To help your creative and marketing side be the best it can be, we’ve listed tactics/lessons that we’ve seen some of the top brands in the world employ to help them be even bigger players in their respective markets.
We’re going to keep this short and sweet. In 2 minutes you’ll be excited to continue working on your branding and marketing strategies, both for the short and long-run.
Apple – Communication:
When you have the ability to listen you are golden and Apple is golden. Apple listened to consumers all over the tech market and understood something very simple, yet extremely important – you have to use terminology that consumers can relate to. So Apple did just just and decided to put emphasis on what matters – design. You won’t see an Apple catalouge full of technical jargon. It’s replaced with simple terms and design that they hope will be the core of the visitor’s attention.
Who said design didn’t matter?
Samsung – Limitless:
Samsung has almost no limits on what it does when it comes to marketing. They time and time again create promos that attack their biggest competitor – Apple – by claiming that their features are better than Apples.
Do you remember Ellen’s selfie at the Oscars? They went outside of the box and created a campaign inside of the event itself.
Nike – Motivating:
Nike doesn’t go too far and they don’t need to go that far to create marketing campaigns. Their products will always be popular and always attract us to buy something whenever we pass by one of their stores. The looks of their products are comparable to Apple’s tech products. However, their most important chip in their marketing and branding strategies is the use of motivation. Motivation helps them reel in followers for a new wave of sales – without ever saying much about their products.
Coca Cola – Friendly:
Were you able to buy a bottle of Coca-Cola with your name on it? Those that were successful in drinking a bottle of Coke with their name on it, especially the kids-at-heart among us, were happy if not even a bit thrilled. The warm feeling from drinking that special bottle of Coca-Cola created a friendly relationship between one of the biggest companies in the world and millions of people across the globe.
Dove – Trustworthy:
If you are a female, and even if you are a male, you probably understand the amount of pressure and the atmosphere surrounding a woman’s body today. Society is constantly telling females how to look and dress, and sometimes it can be too much to handle. Step in Dove. Dove simply said – “be your beautiful self” (among similar messages) that (I assume) many females could relate to. Hitting the heart of the consumer is a huge bonus.
Uber – Event-Specific:
We could add a few other details and tips that could lead to a successful marketing campaign based off of what Uber has done, however its canny ability to market towards holidays and events is quite impressive. Our favorite example has to be designated Uber drivers for St. Patrick’s Day. The “Spring Break Survival Kit” wasn’t bad either. Events are everywhere!
If you are a true entrepreneur you will find a way to incorporate something that at least one of these companies do into your branding and marketing strategies. If you thought you needed millions to market like them then you were mistaken. You need millions to market exactly as they do, but taking a page out of their successful practices does not seem to be too expensive.
