Creating a logo for your startup is no simple task. Sure, it’s “just an image”. Creating an awesome logo takes a different view from the side of the entrepreneur. “That image” has an effect on people and it’ll either reel in more users/consumers or it’ll deter them. Several months ago, Air BnB, the highly successful Unicorn, changed its logo. Just last week Oculus changed its logo. Two companies – first, one that will have an IPO sooner rather than later and a second that has already been acquired and hits users next year – changed their logos, because a logo is not just “an image”.
Don’t try to be a magician and create something out-of-this-world. Did Microsoft, CBS, or Nike go crazy with their world-famous logos? Keeping it simple is a must, but at the same time make sure to stand out from the crowd, but not like this.
In different cultures the exact same action or symbol can have extremely different meanings. What can be considered hip or cool in one culture can be understood as something completely different in another culture. If you need to interact with those in the west and those in the east, make sure you understand what different symbols could be interpreted to mean.
Sticking to the theme of being misunderstood, not only can culture play a role but the eyes and imagination can too. “There is no such thing as bad PR”, has its barriers, as does PR. Do you want people comparing your logo to genital parts, or to a raunchy movie? You can prevent creation of an inappropriate logo by doing proper research.
4. Know your Audience
This could be incorporated into the different cultural aspects. However “knowing your audience” also deals with such details as age, gender, geographical location, and interests. Certain colors gain traction and acceptance more by one group while a certain symbol strikes a chord in seconds with other groups of people.
Is your logo too small or too big to be used on the smallest areas of social media? Does it mesh well with the different types of graphics you’ll be incorporating to your marketing plan? Does the logo take up all the space, or does it leave a bit of empty space (remember you want simple)?
6. A Picture is Worth a Thousand Words
You don’t have to be like Coca-Cola or The Home Depot. Apple’s logo certainly has proved to be worth a thousand words, wouldn’t you agree? It needs no more words.
7. The Business name
If your business name includes “Latin” or “Geneva” your going to need to adjust the logo design to each word. Even if both companies do the exact same thing, such as Latin Shades or Geneva Shades, the logo must be different based on what you choose in order to express the vision. Latin might need to be a little more relaxed whereas Geneva might need to be more formal.
Typography is obviously a crucial part of logo creation today. With typeface you want to keep it simple, but also unique and memorable to the rest of the logo – if it is not just text. No matter if you go the text-only route or you combine text with an image, the typeface itself should convey your brand’s attitude. P.S. Consider Whether a text-only logo gets the job done – like Coca Cola.
9. Every Background
Make sure your logo works against every thinkable shade – even colors that you don’t currently associate with the brand.