With over 3 Billion people on the Internet every day searching for information, products or suppliers in a virtual world populated by nearly 1 billion websites, online business can become highly competitive.
Thus, it becomes more important for businesses to implement strategies that will help their websites rank higher 24/7; whether they are in their rolled-up sleeves or in their pajamas.
SEO or Search Engine Optimization is designed specifically for the purpose of improving the search ranking of your website. It is an effective method for having your website found. But as the Internet has evolved, so have the markets. And these have necessitated changes in SEO strategy.
In the last few months, we’ve noticed a shift in the way search engines operate. There has been greater emphasis on User Experience and this means rankings aren’t just about finding the right keywords. Google has been adamant about having fresh, engaging content on a frequent basis. It’s about establishing purpose through smart content creation.
The beauty of having a website is that it’s like having a brick and mortar store that is open 24/7. Properly conceptualized, your search rankings could continue to climb even when you’re asleep.
Here are a few ways you can rank high on Google in your pajamas.
1. Review and polish your content
What’s on your website? High quality content is more valuable than ever and the length of that content is also important. Highly informative content that is useful for people is one of the major ways to improve Google rankings, as people will be naturally interested in visiting your website.
These days it’s necessary that you share only the best quality content that people actually WANT to read. Something informative and useful that will last for a long time. Never cut corners when creating content. Always fill your website with only unique content and update it as often as possible.
Get rid of all the duplicated content or close it from indexing, using a robots.txt file. It is not just advice. It’s a sharp necessity! After the Panda 3.6 update having been launched by Google there is no way for the sites with duplicated content to be in Google Top 10
It is necessary to focus on what your users want and not on what you want them to see. Write about what interests your target audience, while making sure that you still consider following the algorithms under Google. Just like the main objective of Google, provide search results that are of the highest quality and are most relevant.
Though quantity still holds the key in getting on top of the rankings, it is still necessary that you can always provide quality contents to your users. It is better that you go on top of the rankings providing the best contents than being on top without providing meaningful content. Ever since Panda update, Google is now eyeing on those with high quality contents than those that do not have. Gone are the days when keywords rule SEO ranking, now content is what produces visitors which turn into buyers, clients, subscribers and clicks for you.
2. Blog Your Way to Success
If you do not have one yet it is high time to add a blog to your site because it is an effective way and a good place to share content. Regularly posting articles that answer questions or provide solutions to problems can provide free organic traffic and natural shares and signals on its own. People love to read free content that is interesting to them and it can spark conversations and comments which lead to more free content and traffic, shares and earnings for you in the long run.
Blogging can significantly enhance your visibility online. In addition to showing up for more searches, enhanced visibility means you’ll be seen more as an authority in your industry and it will help you build your contact network with potential clients, business and advertising partners, and even “old media” contacts like newspaper and television reporters.
Google loves fresh content so try to do your blog post regularly as this will not only improve Google ranking for website but also it will bring in more readers to your blog. Also I have seen that many newbie bloggers complain that their blog crawling rate is very slow and Google and other search engines are not frequently crawling onto their websites so to solve this problem you should publish new fresh articles regularly.
3. Make use of your social media accounts, share and connect with many people
Once you have fine-tuned your content and added a blog, you can start engaging your target audience directly with a content promotion in Twitter, Facebook, LinkedIn etc. Not only will this bring you traffic, but it will also drive social signals and relevant links from quality sites.You must be able to make use of your social accounts and share updates whenever possible.
It’s clear that social signals play a huge role when it comes to ranking your site high on the first pages of search results. They show that your site or brand has a good reputation online and alerts Google that a lot of people genuinely like your site. They help Google and others to know which sites to show to what users depending on what they’ve searched for. It knows that if there are 2 versions of an article somewhere, to rank the one with the most shares higher in the SERPS.
And people put a lot of trust in seeing your site with hundreds of likes and shares etc. Getting those tweets and likes and +1’s can be the deciding point for a buyer. And we see that your social presence builds customer loyalty so you can easily become a house hold name just from having enough shares.
Increase your network by staying active on social media sites. Be consistent in adding people as friends and find ways to connect. Follow people, retweet their posts, comment on, re-tweet, re-pin, share posts of other people and ask them to do the same. If you frequently share fresh content all throughout the day, you’ll be able to graduate from being unknown.
SEO will remain a significant and crucial strategy in anyone’s online marketing tool box. By itself, it is effective. But in conjunction with other tools, it becomes guaranteed.
This guest post was written by Felix Tarcomnicu. Felix has been working with SEO for more than 8 years. Felix wrote some popular SEO guides showing people how to build quality backlinks and an article about link building best practices. If you would also like to write a guest post on Bizzvnue click here.
Feature image: SEOPlanter